Ford Motor Co will launch its well-liked F-150 Lightning electrical pickup truck in Norway, the U.S. automaker stated on Thursday, because it hopes to faucet into excessive demand for electrical autos globally.
The electrical model of Ford’s longstanding F-150 workhorse has stayed resilient within the U.S. regardless of a collection of value hikes since its launch in 2022.
Though patrons in most European cities – which are inclined to have narrower roads – choose compact hatchbacks and smaller crossover SUVs, demand for electrical autos is robust in Norway; 4 out of 5 vehicles offered there during the last 12 months have been battery-powered.
The massive pickup might not be ideally suited for Oslo’s streets, however within the countryside, homeowners might “convey a whole lot of deer with them to the cabin,” stated Per Gunnar Berg, managing director, Ford Norway.
Ford, which is able to promote the pickup via its approved vendor community in Norway, stated deliveries will start subsequent 12 months.
The launch comes a month after the corporate stated its electrical automobile enterprise unit might lose $3 billion this 12 months, however stays on monitor to attain a pre-tax margin of 8% by late 2026.