What do Rivian, the historical past of Hollywood, and low have in frequent? Little or no as of writing, however they’re going to come collectively on December 9, 2023, when the model opens its flagship retail house in an extensively renovated historic movie show situated in Laguna Seashore, Calif.
Rivian bought the South Coast Theater, which was inaugurated in 1935 because the New Lynn Theater, and spent a number of years restoring it with a significant deal with originality. The 11,000-square-foot facility retains the foyer space, the marquee, the ticket sales space, the proscenium arch, and the 129-seat theater space, amongst different options. The constructing was added to the Nationwide Register of Historic Locations in March 2023.
Above all, the theater’s mission is to promote vans and SUVs; Rivian is not pouring cash into an outdated constructing merely to maintain native residents entertained and to present motorists one thing fairly to have a look at as they drive by. Guests will be capable of take a look at the R1S and the R1T, get particulars akin to pricing and specs from gross sales personnel, and purchase branded merchandise. Take a look at drives is not going to be supplied, nonetheless.
The power will proceed to indicate motion pictures due to a partnership between Rivian and the Laguna Seashore-based Coast Movie Basis. Do not anticipate to catch the subsequent Batman there; the theater will principally play unbiased movies, significantly people who spotlight outdoorsy subjects. Which brings us to espresso: Rivian saved house within the constructing for a espresso store, and we’re informed a number of pastries will likely be on the menu. The power will even promote varied gadgets made by native artisans, whereas Orange County-based Almond Surfboards will show its surfboards.
Rivian will publish particulars concerning the motion pictures it can display screen and the occasions it can arrange within the South Coast Theater on its web site. For locals, the constructing is situated at 160 South Coast Freeway, proper throughout the road from the seaside. Worry not: Rivian says sandy footwear are welcome.