Nissan simply introduced the 2024 Titan pickup with three adjustments: a narrowed trim lineup, an SV Bronze Version Bundle, and a $120 MSRP improve. We did not overtly marvel concerning the full-sizer getting one other mannequin yr, however the Titan’s demise hasn’t been writing on the wall, it has been flashing in neon for a couple of years. The corporate pulled the truck from the Canadian market — the place Ford’s F-Sequence pickups have been the highest vendor since 2009 — after the 2021 mannequin yr. The Titan had its finest gross sales yr within the U.S. in 2005, did not exceed 25,000 gross sales from 2009 to 2016, rebounded to only over 50,000 after the second-gen’s introduction for 2017, declining since then to fifteen,064 items for all of 2022. Carscoops obtained the within line when “a supply” despatched the outlet “an inner firm doc proving manufacturing on the Canton, [Mississippi] plant is coming to an finish.”
To the shops that requested Nissan concerning the information, the automaker despatched this assertion: “Manufacturing of the Nissan Titan is scheduled to finish summer season 2024 at our Canton plant in Mississippi. Below Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of reworking the Canton plant with the newest in EV manufacturing know-how. This can assist manufacturing of two all-new, all-electric autos. There might be no workforce reductions because of this motion. Titan has been an essential nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, prospects, and hundreds of staff who’ve performed pivotal roles all through Titan’s lifecycle.”
The information reinforces what we already knew: Breaking into the full-size U.S. truck market stays one of many biggest challenges within the automotive kingdom, and that “solely” wanting a tiny piece of a giant pie would not assure getting even that. Nissan initially focused 100,000 annual Titan gross sales within the U.S. on the Titan’s launch. That is about the place the Tundra pickup, produced by the a lot bigger, a lot richer, far more aggressive Toyota Motor Company, has landed. Given extra improvement price range and focus, the Titan might need made a finer mark.