The teaser marketing campaign that began with a stylized sculpture final November culminates on this, the Lancia Pu+Ra HPE idea. This represents the lengthy awaited — and maybe overdue — reboot of a storied model’s design and tech imaginative and prescient for the subsequent ten years. As such, designers packed a lot of the previous and the long run that it is higher to see the Pu+Ra as a mix of parts and philosophies coming to future Lancias as an alternative of as a 1:1 template for a way Lancias will look. There’s additionally the matter of Lancia’s sole market being Italy and tempered growth from there going down over a couple of years. Meaning a variety of what’s right here speaks loudest to the one market, which additionally occurs to be the house market.
The HPE seems to be again to the 1970 Beta HPE taking pictures brake, when HPE stood for Excessive Efficiency Property. After Pu+Ra which imply Pure + Radical, these letters now stand for Excessive Efficiency Electrical and a few spectacular tech targets. Lancia needs a spread of greater than 435 miles on the WLTP cycle, battery effectivity of lower than 10-kWh per 62 miles, and battery recharging occasions from 10% to 80% in ten minutes.
The massive design strokes are easy geometric shapes, the sunshine signature grille that doubles as a battery stage readout, hole spherical taillights a la the Stratos, the brand new Lancia logotype, and the brand new Lancia badge.
Inside, Lancia plans to create a “house feeling,” much like the ‘lounge house’ characterization that always comes up in relation to autonomous automobiles. Lancia’s known as the tech part of this idea S.A.L.A., initials for Sound, Air, Gentle, and Augmentation that occur to spell the Italian phrase for lounge, sala. No swiveling seats right here, although. Inside designers labored with Italian furnishings maker Cassina on materials and textures, leading to a pair of deep bucket armchairs in wool material that look procured from a villa in Through Reggio. They’re separated by an armrest that ends in a freestanding desk. Elsewhere across the cockpit might be discovered sustainable wool, velvet, wooden marquetry, door panels fabricated from marble mud, and nubuck leather-based produced with out chrome tanning.
S.A.L.A. is a digital interface that “centralize the audio, local weather management and lighting capabilities, enabling the surroundings contained in the automobile to be tailored on the contact of a button or by the sound of your voice.” Two extra futuristic add-ons are “Stellantis’ Chamemleon know-how” and TAPE, which stands for Tailor-made Predictive Experiences, that alter the cabin atmosphere into three modes: Immersive, Wellbeing, and Leisure. For that latter mode, the semicircular instrument panel can flip as much as current a display screen displaying content material from in-cabin projectors.
The primary product to bear this fruit would be the new Ypsilon city crossover hitting the market subsequent yr, bearing the primary incarnation of S.A.L.A. and TAPE. Do not be shocked to see this bluish inexperienced coloration, a callback to the Lancia Flaminia Azzurro Vincennes, on the palette. The Ypsilon will are available in hybrid and electrical variations, the hybrid on sale till 2028. That yr, the brand new electrical Delta arrives, and Lancia will solely promote battery-electric automobiles. In between the arrivals of these two, we’ll see the luxurious Lancia Gamma flagship.