Can Oscar Meyer’s renamed ‘Frankmobile’ lower the mustard?

Auf wiedersehen, Wienermobile. Guten tag, Frankmobile.

No, it’s not named after Sinatra. “Frankmobile” is the model new identify of Oscar Meyer’s cell scorching canine, the unmistakable sausage-shaped motorized float that’s been teasing hungry People for many years.

Whereas the corporate’s advertising and marketing people have stayed true to its Germanic references — “weiner” means Vienna, and town of Frankfurt holds that it has been making the elongated meat for greater than 500 years — the model hopes that the automobile’s new identify will counsel to canine followers that its merchandise have been modified.

Based on Kraft Heinz, Meyer’s proprietor, there’s a brand new recipe that marks the primary change to Oscar Mayer’s franks in six years. Clients will quickly see refreshed packaging and style a “extra balanced taste profile and iconic beefy style that’s extra scrumptious than ever,” in accordance with a press launch.

“Whereas some rivals targeted on having sturdy flavors on a number of aromatics like garlic and/or onion, our staff labored to steadiness these out whereas nonetheless conserving sturdy beef brothy notes all through the canine,” a spokesperson advised CNN.  Particulars in regards to the new recipe, nonetheless, stay hidden.

The unique Wienermobile dates again to 1936, when Carl Mayer advised his Uncle Oscar a couple of new promoting concept that was a literal advertising and marketing automobile for the corporate. The unique Wienermobile had an open cockpit to be pushed completely in Chicago.

As we speak, Oscar Mayer maintains six of the 23-foot-long autos, which journey throughout america. The Frankmobile is de facto nonetheless the identical Wienermobile as earlier than, however now with Frankmobile branding on the bun. Together with a “Please don’t lick” warning, in case you had been considering doing that. As for the Frankmobile’s specs: The custom-made fiberglass canine sits atop a flippantly toasted fiberglass bun on a transformed Chevrolet chassis with a 300-horsepower Vortec V8. It was designed by the Common Physique Firm of Chicago.

This previous February, through the Tremendous Bowl LVII weekend, a Wienermobile had its catalytic converter stolen. Some thief relished doing that.