MOAB, Utah — Each Easter Jeep Safari idea tells a narrative. Whether or not it is the Chief or the Magneto (now with three chapters), Jeep’s springtime dalliances are at all times accompanied by a point of worldbuilding. Even the the extra mundane amongst them have some motive to exist, whether or not they foreshadow an imminent manufacturing unit providing or merely scratch some designer’s itch. And that is why one in every of this 12 months’s ideas — taken at face worth not less than — was simply plain bizarre.
In the event you’re in control on this 12 months’s roster of Easter Jeeps, you might acknowledge the “Wrangler Rubicon 4xe Idea.” I known as it the “****” in my abstract, each as a result of that was simpler to sort and since strictly talking, Jeep requested me to. Why? As a result of some frisky designers managed to sneak a bondage-themed idea underneath any individual’s radar simply lengthy sufficient to point out it to us forward of time — and never one second extra. The tipping level, because it seems, was the unofficial identify for the idea’s end — an anything-but-subtle cross between Mopar paint code cousins Livid Fuchsia and Plum Loopy. Take “pink,” drop the “p” and blend vigorously with whips and chains. Keep in mind your secure phrase.
Acquired it? Good, as a result of we had been formally requested to not repeat the identify; take into account the above chicanery nothing greater than compliance euphemisms. And apart from, even when “****” itself was off-limits, certainly the idea would stay the identical? In spite of everything, if Dodge could be Stellantis’ neck tattoo, it stands to motive that Jeep may get away with being its nipple ring.
Evidently not. Here is the inside, lacking the patterned leather-based and steel buckle inserts from the early press pictures. Swapping seats is simple sufficient, and there aren’t too many 4xes operating round with customized magenta paint jobs and functioning air suspension techniques. The shiny latex shift boot, pink air freshener and lipstick-punk trunk within the cargo space all give this away as the identical Jeep, minus all of the enjoyable components. This have to be the “within the streets” a part of the outdated saying; the opposite half, sadly, by no means materialized. What’s within the field, certainly?
However there was extra looking to be accomplished. Jeep being Jeep, one can by no means rule out an Easter egg. And I did not even should dig all that deep.
I would wish to assume that is Jeep Design Boss Mark Allen winking in any respect of us from the (unlocked) glovebox. Judging by the situation of the seal, any individual needed to ensure its taste aligned with the model’s design rules. That is dedication to the craft.
What’d I inform ya? Each Easter Jeep Safari idea tells a narrative.